It was not until the election of 1896 between William McKinley and William Jennings Bryan that celluloid buttons came onto the scene. Once they were invented, candidates realized that they were a cheap and efficient way to get their picture and message out to voters. Campaign buttons quickly became one of the most produced political campaign items. A huge number of buttons were manufactured each year for each candidate with a variety of slogans and sayings. While other different kinds of pins and ribbons were still manufactured, the celluloid button in particular became the predominant way for the public to express their individual opinion about a candidate.