Election of 1960 John F. Kennedy Viva Kennedy Buttons
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Election of 1960 John F. Kennedy Viva Kennedy Buttons

President:John F. Kennedy
Vice President:Lyndon B. Johnson
Year:1960
Party:Democrat
Colors:Yellow & Orange; Blue & White
Sizes:1 1/2"
Theme:Viva Kennedy
Tagline:Viva Kennedy

These buttons have an interesting history. In an effort to attract the Latino vote, Viva Kennedy clubs began springing up in Hispanic areas. The clubs were part of a grassroots movement rather than organized by the Democratic party, though Kennedy and his camp did reach out specifically to Latinos with speeches and public events. These buttons feature a sombrero and the words “Viva Kennedy”, and they are a funny premonition of the importance of the Latino vote for future candidates.

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